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Coke vs Pepsi: Which One Is Really The Best?

Take it from the average consumer, Coke and Pepsi definitely taste the same. Many of us cannot even tell them apart if they don’t know which one they are drinking. However there are other people who are very adamant in their preference of either Pepsi or Coke. Which one do you prefer?

And also if you missed out on the preliminaries? Check it out here.

So some say that Pepsi is sweeter, others feel that Coke has crisper flavor so they like it betterSome prefer the aftertaste of one over the other. There are even those who prefer one brand when drinking from a can and the other from a bottle. Most people find it more difficult to tell them apart when they are served as a fountain drink in a restaurant. 


Whatever the case, It all comes down to your own personal taste preference. Or does it?


The never ending battle between red and blue.



Both Coca Cola and Pepsi spend untold amounts of money in marketing and trying to create an emotional tie between their products and consumers (and we're talking billions here sparky). This ranges from the image they try to portray through their advertising, to sponsoring sporting and music events, TV shows, and so on. It seems as though in general, Pepsi targets their marketing to the younger generations and tries to brand themselves as the beverage of choice for them. Remember their slogan “The choice of a new generation”? When I think of a Pepsi ad I think of the Classic Michael Jackson commercial.

Back in the 80s and 90s and since, kids from around the globe looked up to Michael. Was this a smart choice to include him in Pepsi's "new generation" ads?



Or for our japanese folks, those hilarious Pepsi Man ads which are still stuck in my head to this day.


Pepsimaaaaannn! Yeah I had to add that in. Can you blame me?



It seems as though Coca Cola on the other hand aims their marketing towards our nostalgic side. Almost as though Coke is an emotional connection to our youth or the good old days. This would definitely be an effective marketing tactic towards the middle-age and older generations. There are two campaigns that come to mind when I think about Coca Cola advertising. The first is the classic “I’d like to buy the world a Coke” jingle. The second is the Santa Clause themed commercials they use around the holidays. Both appeal to our sentimental sides and this seems to be an approach they like to take. 


It's no coincidence why they use our jolly red and white fellow to promote coke.



Just consider the huge popularity of retro Coca Cola merchandise and memorabilia if you doubt that their advertising can tug on your heart strings. The actual Coca Cola Bottle is a large part of that.


Down to the unique bottle design, coke strives to stand out from the rest.



Marketing and advertising are an integral part of the cola wars between Coke vs Pepsi. Both Coca Cola and Pepsi are smart enough to know that the beverage we choose to purchase may not always be based strictly on taste preference. It may be more subliminal than that. The fact that people can have such a strong preference between two such similar products shows how important and effective marketing is. There are of course those who really do favor the taste of either Coke or Pepsi, but you have to wonder how large of a role people’s sub-conscious emotional connection to their favorite cola plays into their choice.

Clean modern lines and popping colors help Pepsi's ads appeal to the youth.




In our 2012 ads, coke sends us a throwback with the adorable polar bear commercials from the 90s.


Both Coca-Cola and Pepsi are big time spenders when it comes to sponsoring sporting events, music events, TV shows and other high profile happenings. They realize that this can play a big role in the product selection with members of these audiences. 


You’ll notice that most of the events they choose to sponsor are highly emotional such as the Super Bowl or American Idol. This is no accident as an emotional connection to their products is what they are looking to create. 


If you have an opinion in the Coke vs Pepsi debate, do you really think that it is based solely on taste, or are there other emotional factors involved?

Coke vs Pepsi: Product Placement In The Cola Wars

A pivotal aspect of the Coke vs Pepsi battle has to do with where their products are available. Think about restaurants for instance. Restaurants, stadiums, airlines, and other businesses will typically offer either Coke or Pepsi products, not both. So securing contracts with within these industries to feature their line of products is very important for the market share of Coke and Pepsi. Much research also goes into the strategy of vending machine placement and often contracts regarding that. In some locations both Coke and Pepsi will have vending machines, whereas other times there may be a contract involved guaranteeing one company sole placement. It even goes right down to schools. Coca Cola and Pepsi know that marketing to youth means long term business, and having vending machines in schools serves this purpose.


How many times have you seen this happen?

 The Coke vs Pepsi Debate Continues



The battle for your cola choice has been going on for years and it isn’t about to slow down. It’s a huge market with customers spanning the entire globe and from all age groups and economic classes. Of all the corporate battles for market share in various industries, Coke vs Pepsi is probably the main draw. From which one tastes better to whose television commercials are more entertaining, almost everyone has an opinion. And it’s not just strictly to do with cola either. Both companies feature a wide range of competing products from diet cola to flavored sodas to sport and energy drinks. See 
Coca Cola Products and Pepsi Products for more information.

Tell us what you think. Do you prefer Coke or Pepsi? Leave a comment or cast your vote and tell us which brand of cola you think tastes better and who you think is winning the cola wars. Coke vs Pepsi: Who is The Best Beverage?, cast your vote today!


original article by http://cokevspepsi.net/

2 comments:

  • Anonymous   April 11, 2013 at 10:04 PM

    My argument is, Is there a "World Of Pepsi?" No.

  • Anonymous   November 4, 2013 at 8:34 AM

    I prefer pepsi always have always will! I have a hard time drinking coke when its given to me everyone knows they can not fool me I know the taste and I yes maybe its also that I got emotionally connected to the brand itself! I am so into pepsi that if there is just coke or water i will take the water

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